The newest issue of Church magazine just arrived, and is now online as well. It features the article Dan Mulhall and I wrote together, titled "Building a Google-y Church," and I am including the link here: http://www.churchmagazine.org/issue/0909/upf_building_a_google.php.
I find it interesting (though none of us should be surprised, if we pay attention to developments in other segments of life and experience) that the article found its way into what turns out to be the last issue of Church. Jarvis notes in "What Would Google Do" and in his blog entries (www.buzzmachine.com) the frailty of traditional print media. Pastoral ministry journals are not exempt from the growing need for electronic communications as a means for reaching people today.
It is encouraging to see universities, seminaries and diocesan offices utilizing distance learning to reach those who are miles away from their campuses. Web sites like ThePastoralCenter.com serve as a central point for finding quality resources, in ways that might have been limited to conference exhibit halls in the past. Most youth ministers use Facebook or have their own web-based social networking mechanism. We seem to be learning how to use technology to enhance the personal relationship-building that is at the foundation of ministry. Still, there is much more to consider, for example, building electronic communications that are much less one-way "me talking at you" and much more "could we talk about this?" in nature.
What do you think? What are you doing to enhance or build ministry within your parish or diocese through effective utlization of contemporary communications media?